By Trevor H. – October, 26, 2021
What is Digital Marketing?
Digital Marketing is a practice that uses the power of the internet with regards to all devices such as computers, smartphones, tablets, etc. Companies will leverage the use of these devices in order to grow their digital marketing strategy.
Interesting fact – 4.4 billion people use the internet. That’s over half of the world’s population or 3 Chinas.
Remember the good old days of walking up to a neighbor’s front door and selling them a box of chocolates and almonds to support your local fundraiser? We’ve all been there. However, when working for charity and given the assignment of selling sweets on the street, I think we can easily eat all the profits ourselves.
Perhaps that a business strategy. Simply just putting chocolate almonds in the hands of anyone is good business practice. They will be eaten. Where am I going with this?
Nowadays, instead of walking 20 feet to your neighbor’s house, one might connect with them over the internet, and market their business digitally.
Would I rather knock on someone’s door, give them some awkward pitch about why chocolate almonds would be a great investment or would I rather they visit a website and order the chocolatey goodness? I honestly don’t know how to answer that question.
With everyone selling online these days, perhaps it would not be a terrible strategy to go door-to-door, depending on what you’re selling. If you have a local strategy, it could be beneficial.
Presently, however, we are living in a time where entrepreneurs dream of the green, and that big payday. Instead of selling locally, companies aspire to reach global success. It’s go big or go home in the world of online business.
Today, we won’t be discussing offline sales, we will go over 4 types of digital marketing, and how it can grow your business. Whether you’re selling sweets or services, let’s do this.
1. Social Media Marketing
First, let’s take a look at the plethora of social media sites: Facebook, Twitter, Instagram, TikTok, YouTube, etc. There is definitely no shortage of platforms to find cute pictures of cats and political instability, all in a short time.
People live for this stuff – staying connected. Businesses are well aware that humans spend an excessive amount of their lives, aimlessly scrolling through these social sites. I, myself, am an aimless social browser. Only God knows how many wasted hours I’ve spent looking at memes and fail videos of people falling off bicycles.
Let’s take Facebook and their ad boosting service. You create a post on a business page, and advertise a post to your target audience. The keyword here is pay.
Depending on what size business you have and your marketing budget for digital strategy, you shall act accordingly. For myself for instance, I presently don’t use FB digital advertising because I would prefer to grow organically and for free.
If there was a super called Frugal Man, I would be it. But does free entail that your business could take longer to grow? I would have to say, yes. Cash is king.
I have used Facebook ads in the past, and I can say that it was easy to use. You don’t necessarily need a digital marketer to run a campaign, but it can be beneficial.
Some digital marketers have been in the game for a while, and they won’t overlook the things that a do-it-yourself digital marketer might. The small things that could have a huge impact.
2. Search Engine Optimization (SEO)
When I hear the term SEO, I immediately think of how to be indexed on Google and to rank on the earliest pages possible. For example, I write blogs with WordPress. To optimize my on-page SEO, I use targeted keywords that match my content with goals of showing up in search results(SERP).
What I like about Google is that it has many tools to use for research such as Google Keyword Planner. I use this tool on a daily basis to research keywords for my blog writing, and what content ideas I could carry out. As to date, my analytics show that most of my daily website visitors come from search engines.
Professional bloggers, article writers state that it can take months to rank on Google, others say it depends on your content and your competition. There are many variables at play. When researching how to rank on Google, I would suggest checking out YouTube and getting some meaningful insight of what successful bloggers have to say about their own experiences. Educate yourself on how they got to the top of SERP.
To be honest, I spend roughly 10 hours a day working, 7 days a week, and a large percentage of that time is spent doing research. Countless hours have been spent learning how to structure a blog for SEO, keyword planning, etc. But I enjoy it, and it helps my business.
When it comes to digital marketing, Google is it. A quote from the 2nd richest guy in the world –
“Treat Google like a mountain. You can climb the mountain but you can’t move it.” – Jeff Bezos.
3. Content Marketing
This is the art that I take most seriously to engage in digital marketing efforts. Content marketing means to create a story, and use that story to build relationships with your online audience.
Perhaps it’s using Instagram to create Reels or TikTok to create vertical video. Whatever content you decide to create, think about the audience and what value you will bring to the table. How could your content benefit them?
Some years ago, memes were all the rage, but now I believe the ship to sail on is the one using vertical video. TikTok, Instagram are two of the most used platforms on the globe. Instagram Reels have used the success of TikTok and added the same vertical video functionality to its platform.
After using TikTok, I found it difficult to use IG to edit videos, but after some time on IG, I now find it very simple to use their on-site editing tools.
Whether you are creating vertical videos, blogs, the key is to create. Create a story, create emotion with your audience. Build connections. With content creation, suffice to say it’s more of a long term investment. Starting a brand is not an overnight accomplishment. There is plenty of online competition and everyone wants a piece of the pie.
Get your piece of the pie or those chocolate almonds using digital marketing.
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