How to increase website traffic

By Trevor H. – October, 24, 2021

Photo by Liza Summer from Pexels

Many people seize the day that their website is developed and ready to market. As if a child has been born and will be introduced to the world. Without a doubt, a celebration shall ensue.

The dust has settled and the party’s over. Now the question is – with the excessive amounts of ways to increase website traffic to get people to our businesses, where to begin? 

So you’ve started a lemonade stand, perfect. Where is it located? Are you in front of your parents house on a quiet street? That’s great if your target market is only your neighbors, but most people hate their neighbors and they could also be cheap. 

What if we were to say if you only moved your lemonade stand 50 meters down the road to a busy intersection, your sales could increase substantially. And let’s make sure that when the user visits your website or lemonade stand, your content is killer. The key is not only to have the customer visit your site but to have them coming back for seconds. 

In this super cool article, we will discuss a unique way in which to increase website traffic.

In today’s market, and depending on your niche, you may go about this in different ways. Experimenting is an essential part of the marketing process that most partake in. Once you begin to experiment with different methods, your analytics should show where the website traffic is coming from. 


Reach out to TikTok and IG Reels Influencers

Vertical Video is now the king of content.  Exploring the magical world of Instagram Reels and TikTok, it is truly mind blowing to see how many views some influencers have. On TikTok, watching some of the local talent, you can see that they have millions of views and followers. It is jaw dropping. 

Though it may be expensive to work with an influencer with such magnificent viewership, you could also find other types of influencers that work on a different scale, a lighter-on-your-wallet scale.

Getting in touch with an influencer doesn’t seem to be a difficult process. Check out their profile page and contact details should be displayed. Find an influencer that fits your niche, your business goals. Collaborate on how you can create a post that is designed to generate website traffic.

Here are two types of budget friendly influencers that could help with website traffic –

  • Nano Influencers have a following of 1-10k and can charge anywhere from 10 to 100 bucks per post.
  • Micro Influencers have a following of 10k-100k followers and can charge the client 100-500 dollars per post. 

Depending on your marketing budget, you may opt to use a Nano influencer to begin and analyze how your website traffic has been measured with a sponsored post. 

TikTok, Instagram influencers are eagerly waiting to work with businesses and brands. The power of vertical video is a form of marketing to take seriously. 

Look at TikTok over recent years. I literally see people glued to their phones, in some type of video watching trance. Sorry, I meant figuratively.  

TikTok is not just for kids. According to a Wallaroo statistic, 60 percent of U.S. users are between the ages of 16-24. 26 percent of users from 25-44 years of age. There are around around 80 million TikTok users from the U.S. I am 40 myself, and a proud user of both apps. However, on occasion, my wife tells me I act like a 16 year old.

The demographics show that you can target certain audiences with Instagram and TikTok and prevail. 


Another collaboration tip – Instead of paying for influencers out of pocket, there may be other forms of compensation. Such as gifts. Perhaps you want to generate website traffic to a salon or a clothing website. You could offer the influencer an article of clothing or a free manicure. 

Heck, if I was a woman, I would take a free salon treatment. No offense to men that use salons, of course. I’m sure it’s a nice experience.

As a content creator/influencer, I believe in the power of this strategy to generate website traffic. I view my analytics on a daily basis, and due to my content creation with regard to vertical video, there has been an impressive rise in website traffic.

The proof is in the pudding, and it’s time to execute. Read more blogs for more info.

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