Low Income Cross-Product Testing Senior Marketing Manager


Category: Marketing

Remote: Fully Remote

Pay Range
The typical pay range for this role is:
Minimum: 75,400
Maximum: 162,700

Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

Required Qualifications
• 6+ years of direct-to-consumer marketing and experience in one or more sub-disciplines (email marketing, direct marketing, marketing communications, advertising, agency management, consulting)
• 4+ years of analytical or testing work-related experience

Preferred Qualifications
Medicare experience highly preferred

Bachelor’s Degree or equivalent (HS Diploma + 4 years of relevant experience) required.

Key Responsibilities:
• Design and manage product level marketing programs working with marketing operations, campaign operations, creative, digital, compliance and legal to run campaigns in traditional and non-traditional media
• Design and deliver integrated communications campaigns (email, direct mail, digital) to support acquisition goals with both internal departments and outside agencies
• Drive successful programs through rigorous measurement and continuous optimizations, reporting on success of each tactic through tools such as tableau and working with call centers and sales team to ensure results delivery
• Support the testing for all Medicare online and offline D2C campaigns for our Medicare products, ensuring learnings and best practices are followed and future tests are set-up and read to be statistically relevant
• Work across the Medicare Marketing organization to understand what tests have been done, ensure they are socialized across the enterprise and are incorporated moving forward
• Create a catalogue for all past testing across all Medicare products, and establish process for logging all new test results and insights
• Help disseminate learnings across Medicare marketing to influence marketing strategy
• Strong analytic and project management skills
• Attention to detail and ability to juggle multiple priorities at the same time
• Ability to influence others, work effectively in a large corporate matrixed environment, and interact with all levels of the organization

Job information can change without notice

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