Marketing Insights Manager

Coinbase

What you will be doing: 
  • Design and execute innovative research to support MarComm organization and beyond at Coinbase
  • Serve as a strategic partner to stakeholders
  • Transform business questions into research plans
  • Translate research findings into actionable insights that will have an effect on reaching hundreds of millions of people
  • Communicate effectively in order to motivate people to take action in marketing and across the organization
  • Develop and drive research strategy globally
What we look for: 
  • Experience with independently executing full-cycle research from research design to reporting
  • Minimum 8+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
  • Experience directing agencies/vendors to deliver results
  • Experience using primary and secondary research to influence executives and colleagues
  • Experience with go-to-market strategy research,  positioning & messaging development, and measurement
  • Experience with SPSS or R and survey programming tool

Job information can change without notice

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