absorb
CORE MARKETING – CANADA
What we offer:
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs
- Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office
What you’ll do:
- Help drive renewal, upsell, and expansion revenue with targeted, persona-appropriate marketing programs, working closely with our demand gen and marketing ops functions to ensure cohesive execution
- Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Absorb LMS within strategic accounts
- Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
- Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
- Regularly communicate metrics of success and insights for improvement
- Strategize with internal stakeholders what best in class advocacy looks like for a particular business unit and show progress toward that strategy
- Partner with marketing and customer success on customer events, including advisory boards, user groups, and webinars
- Develop meaningful relationships with key customer advocates to support strategic initiatives from public relations to demand generation and value selling
- Managing Absorb reference customers who will act as advocates to promote broad market awareness for Absorb LMS, support the sales cycle and accelerate deal closure including but not limited to written success stories, video testimonials, PR pitches, presentation material, and speaker management
- Manage the production of written customer success stories and video testimonials
- Blog about customer stories and work with the social media team to promote new stories
- Minimal travel, both domestic and international, will be required
Job information can change without notice
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