Marketing
Canada Remote First
Posted 1 month ago

absorb

CORE MARKETING – CANADA

What we offer:

Fully remote-first work with flexible work arrangements
Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location
New Hire Equipment Allowance and monthly Flex Allowance to support your success
Endless opportunity for career growth and internal mobility
Employee driven DE&I programs
Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office

What you’ll do:

Help drive renewal, upsell, and expansion revenue with targeted, persona-appropriate marketing programs, working closely with our demand gen and marketing ops functions to ensure cohesive execution
Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Absorb LMS within strategic accounts
Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI
Orchestrate and lead regular check-ins for strategic customers with sales, strategy, and customer success to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications
Regularly communicate metrics of success and insights for improvement
Strategize with internal stakeholders what best in class advocacy looks like for a particular business unit and show progress toward that strategy
Partner with marketing and customer success on customer events, including advisory boards, user groups, and webinars
Develop meaningful relationships with key customer advocates to support strategic initiatives from public relations to demand generation and value selling
Managing Absorb reference customers who will act as advocates to promote broad market awareness for Absorb LMS, support the sales cycle and accelerate deal closure including but not limited to written success stories, video testimonials, PR pitches, presentation material, and speaker management
Manage the production of written customer success stories and video testimonials
Blog about customer stories and work with the social media team to promote new stories
Minimal travel, both domestic and international, will be required